Karsten Böhrs, CHIEF EXECUTIVE OFFICER CALIDRIS 28 AG

Karsten Böhrs

CHIEF EXECUTIVE OFFICER CALIDRIS 28 AG

CEO CALIDRIS 28 AG Karsten Böhrs, former Vice President Sales and Logistics at Axel Springer AG and COO as well as member of the board of directors of PIN Group AG is leading CALIDRIS 28 AG. In his role as CEO he directs all international business activities based on the sales and marketing strategy.

 

 

“CALIDRIS 28 pursues the goal to promote creative and innovative ideas and make them accessible to the consumer. Our goal is the international distribution of premium products featuring attributes such as quality, natural ingredients, and esthetics. The first natural energy drink based on the açaí berry, our premium brand 28BLACK makes us pioneers. We live ideas, worldwide.”

 

 

Alexander Teschner, Chief Financial Officer CALIDRIS 28 AG

Alexander Teschner

Chief Financial Officer CALIDRIS 28 AG

As member of the Executive Board at CALIDRIS 28 AG, Alexander Teschner is responsible for the departments of Finance, Legal, HR, Organization, and Purchasing. For that, he brings extensive experience in both the fields of finance and management. Starting his professional career at the auditing company PriceWaterhouseCoopers, he then worked for over 10 years in leading positions in the finance department of the pay-TV channel Premiere (today Sky Deutschland AG), among others as Vice President Accounting & Taxes and ultimately as CFO. Before joining CALIDRIS 28 AG the 39-year-old proved his competences at the international fashion label Escada.

“In an innovative and globally operating company like CALIDRIS 28, clear structures and transparent control instruments are crucial. By means of those structures and instruments, and together with my team, I make sure that the existing resources are employed optimally for the success of CALIDRIS 28.”

 

Dr. Sandra Böhrs, Vice President Marketing CALIDRIS 28 AG

Dr. Sandra Böhrs

Vice President CALIDRIS 28 AG

In her role as Vice President Marketing Dr. Sandra Böhrs is in charge of the global development of the brands 28BLACK and 28WHITE. After many years in leading marketing positions at Deutsche Bahn AG, she recently gained a track record of various successful marketing projects in media and healthcare businesses.

 

 

"The core of all business activities of CALIDRIS 28 lies in sustainability. As a business woman as well as mother of two kids, this matter is of particular concern to me. A “better” source of energy is the vision which drives me: innovative products based purely on natural ingredients."

Christian Kiefer, Vice President Organisation CALIDRIS 28 AG

Christian Kiefer

Vice President Organisation CALIDRIS 28 AG

As the head of Legal, HR, and Organizations, Christian Kiefer is responsible for all legal matters as well as recruitment and human resource development. Moreover, he is strongly involved in the organizational development of the international company structure.

 

 

"As Vice President Organizations in our start-up company CALIDRIS 28 I strive to give young, motivated people the opportunity to apply their creativity within efficient structures, both nationally and internationally."

Susanne Schmidt, Vice President International Coordination CALIDRIS 28 AG

Susanne Schmidt

Vice President International Coordination CALIDRIS 28 AG

In the position of Vice President International Coordination, Susanne Schmidt is in charge of the communication among the various international interfaces. Acting as central contact for partners and clients she steers all processes foregoing market entries in new countries and the development of existing markets.

 

 

"I aim to contribute to the success story of an amazing, innovative product like 28BLACK, which quickly penetrates and conquers a young, pulsating market, and continuously gains fans.  A young company like CALIDRIS 28, with its flat hierarchies offers plenty of space for own creative ideas."

Thomas Wolf, Vice President Purchasing and Operation CALIDRIS 28 AG

Thomas Wolf

Vice President Purchasing and Operation CALIDRIS 28 AG

In his role as Vice President Purchasing, Thomas Wolf is in charge of all processes that are related to the Purchasing department of CALIDRIS 28 AG. This includes in particular the procurement of high-quality POS products, sourcing them on international markets and providing them to our partners worldwide. Thomas benefits from many years of experience in the field of international purchasing processes as well as his worldwide business network. Despite a focus on quality control and cost-optimization, Thomas also lives the creative component of the role in the world of emotional consumer goods. Before joining CALIDRIS 28 AG, the business graduate headed the creative purchase departments of well-known companies in this sector successfully. 

 

“To help reaching the ambitious targets of our company and writing this story of success are both fascinating and challenging goals for me. As part of this young and dynamic team, I will contribute through the Purchasing department by turning product ideas into reality.”